Improving the sustainability of homes, that's hot!

What if there was a way to improve water and energy efficiency for our homes? That's what Top Property is doing! 

Top Property is an online marketplace platform dedicated to energy and water efficiency, to improve the sustainability of our homes. We started with a simple idea, to teach people about the benefits of creating homes that are cheaper to run, more comfortable to live in, and better for the planet.

"As we embarked on this mission, we soon realised our purpose was so much greater, and today we've grown to become an online destination for sustainable home improvements with insights for millions of homes, and information for thousands of suburbs and professionals," said Founder Chris Blaber.

Sustainable living is good for the environment and future generations, our health, and our well-being, so we're empowered to help people live better.

Customer Focus

We're a two-sided marketplace, servicing small business owners and homeowners. For our homeowners, we provide free online tools and advice to help them with that sustainable home improvement, helping to highlight the yearly savings, environmental benefits, and lifetime returns for that upgrade. We also have thousands of suburb profiles that show them the local trends in their area, helping to inform better buying decisions and fostering connections to local businesses nearby.

For our small business customers, we generate exposure on our Top Property platform whilst providing tools that help them grow better businesses. 

Challenges

There are many challenges to being a self-funded start-up operating in the complexities of a subscription software business. Build, test, optimise, assess and repeat is our mantra, and it has been a good way to focus the mind on those things our customer base wants or needs, to earn their trust and repeat business. The scale at which we now operate our platform is much bigger and far more complex too, so building a team of deeply technical developers who help to power our massive new marketplace engine has been a really gratifying experience. We’ve got 11 million homes accessible through our database, each with customised data specific to that location and climate, with an additional 17,000 pages customised to each suburb in the country. 

We’ve also been extremely grateful to be selected for the two rounds of investment by LaunchVic, through the CIVVIC Labs cohort with DEECA early 2023. So along the journey, we’ve earned early-stage investment which has helped accelerate our development roadmap. 

Why the team wants to solve this problem: 

We started our journey building our very own sustainable home as part of a documentary series we produced with Domain.com.au which broadcast on Foxtel around Australia. We wanted to show people the advantages of building energy and water-efficient homes, whilst highlighting the products and processes along the way. 

Our mission today is to improve the sustainability of every home in Australia. By providing homeowners with our online tools and insights, we help shape informed decision-making that maximises energy and water efficiency upgrades, improves sustainable practices, and achieves better investment returns.

‍Short Pitch:

Top Property is an online marketplace platform dedicated to energy and water efficiency, to improve the sustainability of our homes. We've grown to become an online destination for sustainable home improvements with insights for millions of homes, and information for thousands of suburbs and professionals.

‍

URL: TopProperty.eco

‍